--- title: "Pouncer for builders: every project enquiry answered, including the ones after 7 pm" description: "For Bengaluru builders paying for portal and ad leads: an AI assistant that replies on WhatsApp, calls back in Kannada, Hindi or English, and books the visit." canonical_url: "https://pouncer.in/for-builders" type: "use-case" published: "2026-11-06" last_updated: "2026-11-06" --- # Pouncer for builders: every project enquiry answered, including the ones after 7 pm For Bengaluru builders paying for portal and ad leads: an AI assistant that replies on WhatsApp, calls back in Kannada, Hindi or English, and books the visit. ![Silhouettes of construction cranes against a cloudy evening sky](https://pouncer.in/images/content/construction-site-1024.jpg) Photo: Faisal Khatri on Unsplash ## What happens to your leads today You pay for every enquiry, and many of them wait hours for a first reply, especially the ones that arrive after the site office closes. Nobody has published how fast Bengaluru builders reply, so the evidence below is from abroad and labelled as such. We are measuring the local picture in the [Bengaluru property enquiry response study](https://pouncer.in/case-studies/bengaluru-property-enquiry-response). - **Each lead has already cost you money.** One CRM vendor puts Meta lead-ad costs for Indian real estate at ₹150–2,000 per lead and Google Search at ₹300–2,500 per lead (vendor figures, updated August 2026)\[1]. - **Evening enquiries mostly go unanswered.** In a UK study run by a voice-AI vendor, 94.1% of calls to estate and letting agencies between 6 pm and 9 pm went unanswered, and 27% of leads at its clients arrived outside office hours (UK, vendor-run, 2026)\[2]. - **Website enquiries wait.** In a 2026 US study, 68% of website enquiries to large real estate brands got no response within 24 hours (US, 2026)\[3]. - **The first hour matters.** US firms that contacted a lead within an hour were about 7 times as likely to qualify it as firms that waited longer (US data, 2011)\[4]. A buyer who enquires at 8 pm and hears nothing until 10 am has had a whole evening to call other projects. [What happens to property enquiries after 7 pm and on Sundays?](https://pouncer.in/blog/after-hours-property-enquiries) covers the evidence and the options in full. ## What Pouncer does From the enquiry to a booked site visit in about three minutes, measured from when a lead reaches Pouncer. - 00:00: Lead arrives (99acres, 2BHK) - 00:03: WhatsApp reply in Kannada (Thanks them and says a call is coming) - 00:41: Pouncer calls the buyer (Budget, location, BHK, timeline) - 03:10: Summary on your WhatsApp (Hot lead, with the recording) - 03:12: Site visit booked, Sat 11am (Added to your calendar) ## Builder walkthrough: one 99acres enquiry at 7:41 pm, from first reply to a booked site visit Step by step, with timestamps: how Pouncer answers a builder's evening portal enquiry, qualifies the buyer in Kannada and books a site visit. Demo data. [Read the walkthrough](https://pouncer.in/case-studies/builder-walkthrough.md) ## Pricing Free 14-day pilot. No card. Cancel anytime. ₹7,999 a month, after the pilot. Fair use, sized to your lead volume during the pilot. - Every lead answered on WhatsApp and by call - Kannada, Hindi and English - A qualification summary to your WhatsApp - Site visits booked into your calendar - 99acres, MagicBricks, Housing.com, Meta ads, website and missed calls Builder or high volume? Get custom pricing ## Read next - [What happens to property enquiries that arrive after 7 pm and on Sundays?](https://pouncer.in/blog/after-hours-property-enquiries.md): Most wait until the next working morning, and the buyer moves on. The evidence on after-hours enquiries, what the rules allow, and four ways to cover the gap. - [AI calling agents for real estate in India: what they do, what they cost, and their limits](https://pouncer.in/blog/ai-calling-agent-real-estate-india.md): They call leads back, qualify them and book visits. Published prices, the build-and-run costs nobody quotes, the rules, and when an AI caller is wrong for you. - [Can an AI assistant call property leads back in Kannada and Hindi?](https://pouncer.in/blog/kannada-hindi-ai-callbacks-for-property-leads.md): Yes: several Indian voice platforms speak Kannada and Hindi. What decides if it works on your buyers: mixed speech, place names, budgets and a human handoff. ## Questions ### We already have a pre-sales team and a CRM. Why add this? Pouncer covers the hours and the minutes your team cannot: evenings, Sundays, and the first minute of every lead while your team is busy. It hands over a summary and the call recording on WhatsApp, so your pre-sales team starts each call already knowing the buyer's budget, location, BHK and timeline. ### Will an AI calling our buyers hurt the brand? The assistant says it is an automated assistant calling for you, refers to the exact enquiry, and replies on WhatsApp before it calls. A buyer who asks for a person is handed to your team on WhatsApp straight away, with everything said so far. ### Which number do buyers see? Your own business number, or a Pouncer business number calling for you. We set this up with you during the pilot. ### We run several projects with high lead volume. Does the price change? The standard plan is sized to your lead volume under fair use. Builders with several projects or high volume get custom pricing; ask us on WhatsApp with your projects and monthly lead volume. ## Sources 1. Sell.Do. "Paid Lead Gen for Indian Real Estate (2026): Cutting CPL Across Google & Meta", updated 10 August 2026 (vendor figures). 2. Property Industry Eye. "Agents miss 94% of evening calls, study finds", 5 August 2026 (InStep AI study, UK, vendor-run). 3. Florida Realtors. "Real estate inquiries often fail to reach agents", 13 October 2026 (Pied Piper 2026 Real Estate Lead Handling Effectiveness Study, US). 4. Oldroyd, J. B., McElheran, K., & Elkington, D. (2011). "The Short Life of Online Sales Leads." _Harvard Business Review_, 89(3), March 2011.