A 99acres leads package is worth it only if the site visits it produces cost you less than visits from your other sources. Cost per lead cannot tell you that. Two brokers on the same package, paying the same per lead, can end up paying very different amounts per visit, depending mostly on how fast and how well they follow up.
This article does not rank portals or recommend one. It shows the sum to run on your own numbers and the questions to ask before you renew.
99acres does not publish dealer prices, so start from your invoice
There is no public dealer price list to compare against. On 6 November 2026, 99acres's "buy our services" page asked visitors to enter property details before showing plan prices; the live page refused our automated check, and an archived copy from 12 October 2026 shows the same prompt1.
The most recent public figures we found are from June 2024. A CRM company's article then listed a Sachet Pack from ₹1,591 and the BOSS plan from ₹3,149 a month, with featured projects, project galleries and banners priced on request2. Those figures are more than two years old. Use them only to sense the order of magnitude, and use your own quote for the sum.
Pricing may also be shifting. In May 2026, Info Edge, which owns 99acres, told investors that a small part of the 99acres business runs on a cost-per-lead model, with refunds when leads are not satisfactory3. It had been setting aside provisions for refunds on 20% of those leads and said actual refunds were significantly lower3.
Cost per lead hides the number that pays you
You earn commission on a closed deal, and most deals start with a site visit. So the useful unit is the visit, not the lead. The published benchmarks are vendor figures, so read them as rough ranges, not targets.
- One Indian marketing agency puts property-portal cost per lead at ₹300–1,200 and notes that portal leads are shared between advertisers4.
- The same agency calls ₹3,000–8,000 per site visit healthy for residential projects priced from ₹50 L to ₹1.5 Cr4.
- A CRM vendor's 2026 benchmarks put overall lead-to-booking conversion at 1–2.5% for teams without a CRM5.
- Another vendor estimates that roughly two in three scheduled site visits actually happen6.
Each of these comes from a company that sells marketing or software, and none publishes its dataset. Their value here is the shape of the funnel: a small fraction of leads become visits, and only some of those visits happen.
Work out your cost per site visit from your own numbers
Cost per site visit is what you paid for the period divided by the site visits that came from those leads. You need three numbers, all of which you already have.
- What you paid for the package over a period, such as a quarter, including GST.
- How many enquiries it delivered in that period, from your 99acres dashboard.
- How many site visits those enquiries produced. Count visits that happened, not visits booked.
Illustration: two brokers each pay ₹9,000 for a quarter and each receive 60 enquiries, so both pay ₹150 per lead. Broker A replies within the hour, reaches 42 buyers and holds 6 visits, which is ₹1,500 per visit. Broker B replies the next morning, reaches 30 buyers and holds 3 visits, which is ₹3,000 per visit. These numbers are invented to show the method: same package, same cost per lead, double the cost per visit.
Run the same sum for your other sources, such as Meta ads, MagicBricks, Housing.com and referrals, and compare like with like.
Speed changes the bottom of the sum, not the price
You have little control over what a portal charges, but you control how fast you reply, and that changes how many visits the same leads produce. The 2011 Harvard Business Review study of US firms found that contacting a lead within an hour made it about 7 times likelier to qualify than waiting longer, and more than 60 times likelier than waiting 24 hours or more7. That is US data from 2011, not a measurement of Indian portal leads.
Newer US data shows how common slow replies still are: in a 2026 study, 68% of website enquiries to large US real estate brands got no response within 24 hours8. The full argument, with its limits, is in how fast should you reply to a 99acres or MagicBricks lead?
Speed is only half of it. A fast reply that does not learn the buyer's budget, location, BHK and timeline still wastes visits. Which questions qualify an Indian home buyer on the first call? covers that half.
Ask these questions before you renew
Get answers in writing from your 99acres sales contact before you pay for the next period.
- Is my plan billed per lead delivered, or for a fixed period regardless of leads?
- If it is per lead, what counts as an unsatisfactory lead, and how do refunds work?
- Are my leads also sent to other advertisers, and to how many?
- Which localities and budgets did last period's enquiries come from?
- Can I export every enquiry with its date and time, so I can see how many arrived after 7 pm and on Sundays?
The last question matters more than it looks. If many of your leads arrive when nobody is answering, your cost per visit is set by your evenings, not by the package.
When Pouncer is not the right fit
Pouncer answers portal and ad leads on WhatsApp and calls buyers back within a minute, for ₹7,999 a month after a free 14-day pilot. It is not the right fit if you receive only a few portal leads a month and already answer each one within the hour yourself: the fee would raise your cost per visit without adding visits. It is also not a CRM, so if what you need is a pipeline, follow-up reminders and reports for a large sales team, buy a CRM first. And if most of your business comes from referrals rather than portals and ads, fix your referral follow-up before you pay for any lead tool, ours included.
If your portal leads do wait overnight, the broker teams page shows how Pouncer fits around a team, and the broker team walkthrough follows one lead from enquiry to booked visit using demo data. Pricing is on the home page.
Questions
Is MagicBricks or Housing.com better value than 99acres?
This article does not compare them, and we would not trust a comparison that ignores your localities and your follow-up. Run the same cost-per-site-visit sum on each quote and on each portal's last quarter of leads.
Should I stop buying portal leads?
Not on this evidence alone. Work out cost per site visit for every source first. Cut the most expensive source per visit, not the one with the highest cost per lead.
What is a good cost per site visit?
It depends on your project's price and your commission. One agency calls ₹3,000–8,000 healthy for homes priced ₹50 L to ₹1.5 Cr, but that is a vendor's range, not a standard4. Compare against your own other sources instead.
