Pouncer for broker teams: be the first to call back on every shared portal lead
For Bengaluru broker teams on 99acres, MagicBricks and Housing.com: an AI assistant that answers each lead within a minute and books the site visit.
What happens to your leads today
Portal leads arrive while your agents are on site visits, driving or with clients, and the buyer may well have enquired with other brokers too. The first broker to reply has the best chance of getting the conversation. Nobody has published how fast Bengaluru brokers reply, so the evidence below is from abroad and labelled as such; the Bengaluru property enquiry response study is measuring it locally.
- You are often not the only broker on the lead. One Indian marketing agency puts portal leads at ₹300–1,200 each and notes they are shared between advertisers (vendor figures, 2026)1.
- Slow replies are common. In a 2024 US secret-shopper test of 100 enquiries, 47% got no response at all, and the median reply took 39 minutes (US, 2024)2.
- The first hour matters. US firms that contacted a lead within an hour were about 7 times as likely to qualify it as firms that waited longer, and more than 60 times as likely as firms that waited a day or more (US data, 2011)3.
- Some portal plans bill per lead. 99acres's owner told investors in May 2026 that a small part of the 99acres business charges per lead delivered, with refunds for unsatisfactory leads4. On any paid plan, a lead you do not answer is one you paid for.
The arithmetic of what this does to your real cost per site visit is in is a 99acres leads package worth it?
What Pouncer does
From the enquiry to a booked site visit in about three minutes, measured from when a lead reaches Pouncer.
00:00
Lead arrives
99acres, 2BHK
00:03
WhatsApp reply in Kannada
Thanks them and says a call is coming
00:41
Pouncer calls the buyer
Budget, location, BHK, timeline
03:10
Summary on your WhatsApp
Hot lead, with the recording
03:12
Site visit booked, Sat 11am
Added to your calendar
Pricing
Free 14-day pilot. No card. Cancel anytime.
₹7,999a month, after the pilot
Fair use, sized to your lead volume during the pilot.
Included
- Every lead answered on WhatsApp and by call
- Kannada, Hindi and English
- A qualification summary to your WhatsApp
- Site visits booked into your calendar
- 99acres, MagicBricks, Housing.com, Meta ads, website and missed calls
Read next
Speed to leadHow fast should you reply to a 99acres or MagicBricks lead? What the HBR study actually says
Within the hour, and sooner if you can. What the 2011 HBR lead study found, what it did not, and how a Bengaluru broker can hit the hour after 7 pm.
· 6 min readAmulya V
PortalsIs a 99acres leads package worth it? Count cost per site visit, not cost per lead
Only if your cost per site visit beats your other sources. How to work it out from your own invoice, what 99acres publishes, and what to ask before renewing.
· 6 min readNeha Gowda
Lead qualificationWhich questions qualify an Indian home buyer on the first call?
Budget, location, BHK and timeline, then how they will pay and who else decides. The first-call questions that separate a real buyer from a browser, and why.
· 5 min readNeha Gowda
Questions
Portal leads are mostly junk. Why answer them faster?
Because you only find out which ones are real by talking to them. A short call that asks budget, location, BHK and timeline sorts the serious buyers from the browsers before another broker reaches them, and you only spend site visits on the serious ones.
Will an AI own my client relationships?
No. Pouncer calls on your behalf, says it is an automated assistant calling for you, and sends every lead's summary to your WhatsApp. You own the leads and the buyer data. A buyer who asks for a person is handed straight to you.
What if it gets details wrong?
Every call is recorded and summarised, so you can check what was said. Tell us on WhatsApp and we correct it.
Which lead sources does it work with?
99acres, MagicBricks, Housing.com, Meta lead ads, your website form and missed calls.
Sources
- 1.Aarmus Marketing (Aarti Patel). "Real Estate Lead Generation Cost: What Agents and Developers Actually Pay in 2026", 2026, Indian agency (vendor) figures. Checked 6 November 2026. https://aarmusmarketing.com/in/blog/real-estate-lead-generation-costBack to citation 1
- 2.Andrews, J. "Almost half of listing inquiries don't receive a response from an agent: DelPrete", HousingWire, 13 August 2024 (US test run by Mike DelPrete). https://housingwire.com/articles/almost-half-of-listing-inquiries-dont-receive-a-response-from-an-agent-delpreteBack to citation 2
- 3.Oldroyd, J. B., McElheran, K., & Elkington, D. (2011). "The Short Life of Online Sales Leads." Harvard Business Review , 89(3), March 2011. https://scholarsarchive.byu.edu/facpub/9711Back to citation 3
- 4.Info Edge (India) Ltd. Q4 FY26 earnings conference call transcript, 28 May 2026. https://www.infoedge.in/pdfs/financial_pdfs/f_Earnings/investor-concall-transcript-28May2026.pdfBack to citation 4